CLIENT: Medici Global Ventures
FIELD: Coaching Program
COUNTRY: Spain
Medici Global Ventures
Medici Global Ventures offers an exclusive coaching program for CEO and entrepreneurs.
”It’s not just about success, it’s about designing a life that’s fulfilling and purposeful. We believe that in order to achieve great things, you must first invest in yourself. With our guidance and the Medici Community, you will embark on a journey and experience breakthroughs that will shape your character and personality, helping you reach new heights in your personal and professional life.”
our services:
Branding
Logo Design
Editorial Design
Web Design
Photography
Branding
The Medici Global Ventures branding was inspired by the history and art of Renaissance Florence, Italy, where the core of the Medici Coaching Program was born. It draws on the legacy of the Medici family, which became the central inspiration behind the entire brand.
The brand was designed in grayscale to emphasize elegance and reflect the company’s high-end, professional business character.
KEY WORDS:
FLORENCE • RENAISSANCE • WELLNESS • ELEGANCE • BANK • COINS • POWER • ART • SCIENCE
Logo Design
The first proposal is a an elegant logotype that connects modern font (Silver Garden) based on 16th-17th century antiqua typeface with an ornamental calligraphic initial letter usedin the Renaissance epoque.
The contrast between those 2 typefaces is suppose to underline the importance of legacy in the modern times. It also gives the feeling of sofistication that pertains to the upper class elite.
Editorial Design
We are in ongoing collaboration with Medici Global Ventures on printed coaching materials, including monthly workbooks and structured frameworks.
Additionally, we have published two books together and are currently working on the next one.
Photoshoot
We annually attend Medici gatherings, offering photo reportage services that document the atmosphere and key moments of each event.
